India TV Live news broadcasting have taken an all-inclusive course and come up with innovative programs to adjust it to changing market needs and challenges. The beginning that started with Zee News as a solitary 24-hour news channel in 1995 has now culminated into a vast turf with more than two dozen news channels competing with each other. Viewers can found information on diverse fields ranging from current affairs, business, regional stories, sports, television, and movies on these India TV live channels.
Innovation Key To Growth of India TV Live News Channels
Anyone rarely believed a decade ago that India TV live news broadcasting can give general entertainment channels a run for their money. Now news channels, such as Zee News, almost have the same financial resources and popularity that Zee TV, Sony TV, and other entertainment channels command. The foremost reason of this success is the growing importance of the information and wider coverage by news channels. India TV live news broadcasting is not limited to only current affairs and hard news dissemination. Viewers can also watch news related to movie and television industry, travel, business, religion, crime, and sports. A number of regional news channels have also merged focusing on the requirements of viewers from a specific region.
India TV Live News Broadcasting: Challenges
India TV live news broadcasting has grown in to a big industry both in terms of revenue and viewer base. However, except a few channels, such as Zee News, Star News, Times Now, and Zee 24 Taas, most have remained stereotype. Their focus is restricted to India TV live news covering day-to-day happenings or television soap reviews. The coverage of these channels has remained confined to the northern part of India and only to important cities. Many of these India TV live news channels need to shun their mentality of aligning with political parties or sensitize news stories for commercial gains. They need more professional staff with a penchant to find out news stories and should give due consideration to international news.
Zee News: Best, Fast, Reliable
Zee News has been the leading India TV live news channel for the past two decades. With a viewership base in 150 countries, Zee News is the only paid Indian news channel. It believes in covering diversified information and presenting them before the viewers with latest visuals. Its battery of reporters reach every spot within hours, be it theater of war, earthquake affected area, riots, or place affected by terrorist strikes and report latest developments directly from there. Zee News also takes into consideration the taste and choice of varied class of viewers. It covers religious places, important tourist destinations, and entertainment news through dedicated news bulletins every day.
Special documentaries on the channel throw light on important present and past events. Zee News receives feeder news from the regional news channels operated by the Zee network. This helps the channel to extend its coverage, accessibility, and fastness of reporting. Professionally trained staff of the channel permits the airing of a news story only after checking its credibility and doing the proper verification.
